BritBox North America’s first original series took hit mystery The Bletchley Circle across the Atlantic, and launched with a huge 360 campaign across TV, social and programmatic and a load of press.
Working closely with EP Michael Hamilton and the production team in Vancouver, our close access to the set meant we could create really rich, dynamic digital assets and deep dive content for social.
The evocative trailer was cut by Rory Donnelly, and features Elbow’s Guy Garvey covering ‘I Only Have Eyes For You’.
During production, we we were lucky enough to have two original Bletchley codebreaking Wrens visit the set. We took the opportunity to produce this special piece of content, partnering with digital education non-profit Pixel Academy to allow an interview between two different generations of coders.
The heartwarming piece, directed by Rory Donnelly, was made available in front of the BritBox paywall, and helped garner column inches and build further anticipation for the series.
Organic Social | Behind The Scenes
