BRITBOX USA - ‘NOTHING TO SEE HERE’ CAMPAIGN
Now this was a fun campaign. The challenge was to capture the breadth & depth of the BritBox offering in a way that stood out from generic SVODs in the market. So we created a world only BritBox could lay claim to, inspired by the iconic visuals of Monty Python and Yellow Submarine mixd with a good dose of British modesty. With brilliant production by Addie Stevensen and the creative team at Roger in LA, and pitch-perfect VO by Colin Cassidy, the spot turned heads in a big way - it doubled the response rate in BritBox’s TV marketing, and beat out big guys like Hulu and Disney+ in a slew of Promax categories.
Awards
PROMAX- Brand Image promo - GOLD
PROMAX - Short Form Promo or Campaign - GOLD
PROMAX - Cable/online platforms/satellite: Brand Image Promo or Campaign - GOLD
PROMAX - Brand Promo: Website or App Promotion - GOLD
PROMAX - Animation - GOLD
PROMAX - Motion Graphics - GOLD
EXTENDED CAMPAIGN
For the award-winning ‘Nothing To See Here’ BritBox USA campaign, we kept the momentum going with a series of seasonal spots throughout 2020.
Using the same animated visuals, playful tone, and distinctive voice of VO artist Colin Cassidy, we had lots of fun weaving the script around various soundbites from the ever-expanding BritBox catalogue.
The ongoing TV campaign cemented an instantly recognisable identity for BritBox through a year that saw subscriber growth increase nearly 300%
