Each year BritBox celebrates ‘Britmas’ with unique festive programming. For 2021, the North American editorial team bucked the trend by assembling a collection of ghost stories and grisly mysteries, and needed a spot that grabbed attention from other SVODs’ predictably cheerful Christmas marketing.

So I set the creative team a challenge: Horror set to Michael Bublé Christmas jazz, under the tag: Have yourself a scary little Britmas. Editor Stephen Larusso delivered superbly, and brought an extra level of festive sleaze with a sickly neon aesthetic.

It made for the most successful Britmas yet - an organic promo for a brilliant programming stunt that was so successful it was turned into its own paid media campaign.