BritBox’s first ever digital campaign, before even the ATL launch.

Before the service had a lot of fresh new content, its main claim was to the LARGEST collection of British TV. Leveraging the few well-known faces we had in the collection, I created this scrappy campaign with editor Rory Donnely which made an outsized impact on paid social.

The rotating ‘Box’ graphic device was adopted to become BritBox’s signature ident through 2018, and the campaign won a Promax Bronze for Brand Image / Promo Campaign that same year.